The Idea: Bain and Company’s rec [...]
The Idea: The age of manufacturing is now officially over. We now live in the experience economy, where the functional must become emotional. And it doesn’t matter what business you are in. Designing functional products (only) will one day make you irrelevant. Creating products that encourage experiences and “one to one” relationships allow you to create a community. Experiences transport people from consumers to loyalists.
The Idea: An individual (or company) that practices co-creation will become more empathetic to the person they are trying to serve. The process is based on the belief that as you get closer to the stated & unstated needs of the customer you discover or invent the best solution. And co-creation occurs anytime users and designers work together with a shared goal exploring problems and potential solutions. And it should be a natural part of all of our lives.
The Idea: This article provides a wide variety of thought leading companies and how they institute co-creation as a growth enabler between sales, the customer, customer service, and the marketing teams. Sounds like a recipe for a true revolution doesn’t it?
The Idea: In a world where everyone wants a custom solution, how do you reduce complexity and risk? One of the answers is to understand the true source of value of a custom solution, and to understand how to tailor a cost effective solution without compromising uniqueness. Organizations must develop a corporate competency in cost effective customization.
The Idea: Google has been a force of innovation in our culture for the last decade. How do they do it & what is the secret formula? This article details 8 philosophies that have set them apart as idea merchants. Here is one secret. “Become a Platform.” Enjoy the article.
The Idea: Do you have the right people and culture to support a co-creation (or high collaboration) culture? The author argues that there are five pillars to creating a culture that listens, designs and is comfortable re-designing based on the end users thoughts. Effective co-creation is a mentality not a technique.
The Idea: Most companies love to talk about their collaboration skills with the customer but research shows it just doesn’t happen. Wonder why? The answers is a lack of the right people, lack of true motivation, and not focusing on a sustainable pay-off. Collaboration matters and it pays off, but only if you are honest with yourself.