Recent Posts

Co-Creation: Designing with the User, for the User

Co-Creation: Designing with the User, for the User

From: uxbooth.com Date: DECEMBER 2014 Direct Link: http://www.uxbooth.com/articles/co-creation-designing-with-the-user-for-the-user/Excerpt: In the past decade, new technologies ranging from Twitter to customer service chat-windows have led to an increase in the quantity and quality of interactions between people and organizations. But listening to user feedback isn’t where the company-user... read more
5 Examples of How Companies are Using Co-Creation

5 Examples of How Companies are Using Co-Creation

From: visioncritical.com Date: October 2013 Direct Link: https://www.visioncritical.com/5-examples-how-brands-are-using-co-creation/Excerpt: One exciting innovation is the FreeStyle machine, a new generation of fountain dispenser. Offering over 100 products, it enables any kind of flavor mix, creating new and unique flavor combinations. It‰’s a big shift: out of manufacturing and... read more
Everything You Need to Know About Strategy:  A Baker’s Dozen Eternal Verities (Tom Peters)

Everything You Need to Know About Strategy: A Baker’s Dozen Eternal Verities (Tom Peters)

From: tompeters.com Date: Direct Link: http://tompeters.com/blogs/freestuff/uploads/StrategyBakersDozen101804.pdfExcerpt: “Strategy”is essentially about “knowin’ where you’re goin.’”Not, mostly, a bad idea; though with today’s market gyrations—and market gyration velocity— that’s increasingly difficult to do, a chimera, a distraction even. For me, “knowin’ who you’re goin’ with”tops the list of imperatives in a world of whitewater, and knowin’that... read more
Your Elevator Speech Needs an Elevator Speech

Your Elevator Speech Needs an Elevator Speech

From: hbr.org Date: December 2014 Direct Link: https://hbr.org/2014/12/your-elevator-pitch-needs-an-elevator-pitchExcerpt: Ah, the elevator pitch. A favorite tool of the networking masses. A rite of passage of sorts. You’ve heard the scenario: you step into an elevator and go up one floor. The elevator doors open and in walks... read more
Smart Customization: Profitable Growth Through Tailored Business Streams

Smart Customization: Profitable Growth Through Tailored Business Streams

From: strategy-business.com Date: Direct Link: http://www.strategy-business.com/article/04104?pg=allExcerpt: The striking customer popularity and financial success of Southwest Airlines, Nucor Steel, and Commerce Bank have led many business executives and corporate strategists to proclaim that focus is the only viable approach to fending off competitors and achieving above-average... read more
The Uses (and Abuses) of Influence

The Uses (and Abuses) of Influence

From: influenceatwork.com Date: July–August 2013 Direct Link: http://www.influenceatwork.com/wp-content/uploads/2013/10/Harvard-Business-Review-Spotlight-Interview-Article.PDF.PDF.pdfExcerpt: Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book... read more
8 Pillars of Innovation

8 Pillars of Innovation

From: thinkwithgoogle.com Date: July 2011 Direct Link: https://www.thinkwithgoogle.com/articles/8-pillars-of-innovation.htmlExcerpt: The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain... read more
From Co-Creation to Collaboration

From Co-Creation to Collaboration

From: briansolis.com Date: May 2012 Direct Link: http://www.briansolis.com/2012/05/from-co-creation-to-collaboration-5-pillars-for-business-success/Excerpt: In the last months, my colleague Tom De Ruyck and I did some research on structural collaboration between companies and customers. We’ve interviewed 17 C-Level executives working at 17 organizations, operating on a global scale. We wanted to... read more
3 ways companies can make co-creation pay off

3 ways companies can make co-creation pay off

From: mckinsey.com Date: December 2014 Direct Link: http://www.mckinsey.com/insights/consumer_and_retail/three_ways_companies_can_make_co-creation_pay_offExcerpt: Ever since companies began using the web to solicit ideas from outsiders for enhancing services and developing products, the promise of co-creation has overshadowed its measurable impact. Studies have shown that the impact of co-creation—the act of bringing... read more
Inside Amazon's Idea Machine: How Bezos Decodes Customers

Inside Amazon's Idea Machine: How Bezos Decodes Customers

From: forbes.com Date: April 23, 2012 Direct Link: http://www.forbes.com/sites/georgeanders/2012/04/04/inside-amazon/Excerpt: A few months ago Amazon reached what its founder and CEO Jeff Bezosdemurely tells me was “an interesting milestone.” The retailing giant, so ubiquitously associated with books, then music and video, now has tens of millions of... read more
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