Recent Posts

Are You Vulnerable to Influence?

Are You Vulnerable to Influence?

The Idea: "Persuasion is a basic form of social interaction," says Eric Knowles, psychology professor at the University of Arkansas. Knowles argues this is how we build consensus and common purpose with others. And according to social scientist and influence... read more
What’s Your Elevator Pitch?

What’s Your Elevator Pitch?

Brevity is the soul of wit   - William Shakespeare The Idea:  How often has someone asked you the question “what do you do?”  And how many times have you started a conversation with a potential customer fumbling over why you are... read more
19 of 20 People Don’t Remember Your Presentation Copy

19 of 20 People Don’t Remember Your Presentation Copy

The Idea: One of the best predictors of sales success isn't likeability, attention to detail, or even industry expertise, but how one authentically tells a story. Most people in sales and marketing work in facts, details, and stats; in doing... read more
The Secrets of Effective Co-Creation

The Secrets of Effective Co-Creation

The Idea:  You can’t ignore co-creation if you want to succeed.  Research shows that 70% of companies that deliver best in class customer experience use customer feedback.  When the customer is involved in the innovation process, you always create a... read more
Why Do Sales People Account For 53 Percent of Brand Loyalty?

Why Do Sales People Account For 53 Percent of Brand Loyalty?

The Idea: Jim Collins reminds us that “Great vision without great people is irrelevant.”  Talent and passion is the difference; it’s the great equalizer.  Research fielded by Brent Adamson and Matthew Dixon validates this argument.  They found that the sales... read more
Are You Leading An Uprising?

Are You Leading An Uprising?

The Idea:   We’re living in an era of social movements. You see it in our broader society, our politics, and the new winners in business. Social media provocateur Gary Vaynerchuk refers to these disruptive movements as uprisings.  An uprising is... read more
What Did the Super Bowl Teach Us About Storytelling?

What Did the Super Bowl Teach Us About Storytelling?

“The best advertising isn’t advertising.” –Ajaz AhmedThe Idea:  Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent.  And... read more
Are You An Original?

Are You An Original?

The reinvention of daily life means marching off the edge of our maps. Bob Black The Idea:  To quote strategist, professor and author Rita Gunther McGrath, “competitive advantage is transient.” Our current advantages are not sustainable.  Brand loyalty is at an all-time... read more
What Can The Method Brand Teach Us About the Future of Business?

What Can The Method Brand Teach Us About the Future of Business?

The Idea:  what does EOS, Every Man Jack, Hello Oral Care and now Olly Vitamins share in common? They are companies that have been inspired by the iconic brand Method.  Method Home Products, co-founded by Eric Ryan and Adam Lowry,... read more
How’s Your Walmart Strategy?

How’s Your Walmart Strategy?

The Idea: Do you truly understand Walmart’s strategy, as well as your own? The data says you may not. According to research by strategy& (formerly Booz) only 16% of top leaders are rated very effective at either strategy or execution,... read more
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