Client Testimonials

Through Dan’s unique insights, he brought together his understanding of the marketplace and our customers’ needs to offer value driven solutions that not only grew our business two fold, but were right for the category and our customers as well. Dan is a great leader for whom I have the utmost respect as a professional and individual.”
Dave Fox, President & CEO of Dentek Oral Care

"The Elevation Model is a very unique business development approach, meaningful, and was truly a new way of understanding my company and customers at a much deeper level. I am now in a better position to be proactive in planning, lead discussions at a much higher strategic level (internally / externally), and build trust with my customer’s through industry insights, objectivity, and understanding their needs."
Jim McGuiness, Vice President of Sales – Drive Medical Inc.

Dan is gifted at gathering the right information, quickly evaluating the most salient issues and presenting actionable recommendations all in a brief period of time. His vast knowledge of the CPG industry combined with his progressive understanding of emerging trends makes him a value for any company looking to enhance their strategies by aligning existing strengths with retailer goals.
Mike Matulis, Vice President of Global Sales - Pacific World Inc.

"In working with Dan over the past 15 years, I have seen and experienced the impact of his strategic leadership principles on both a corporate and personal level. Dan has a unique ability to filter through corporate clutter and chaos and develop spot on go-to-market strategy. But what sets Dan apart from all other strategic thinkers is his ability to develop a comprehensive strategic blue print for all levels of the sales organization. This combined with unmatched character, integrity, passion and an amazing ability to communicate his vision, makes Dan the very best at what he does."
Raegan Crow, Director of Category Management – GOJO Industries Inc.

“Dan is a thought leader who has utilized his leadership experiences to offer tremendous value to both retailers & manufactures. His strategic blueprint enables organizations to achieve much stronger go-to-market strategic alignment. Dan's proven model enhances value and differentiation for retailers and manufactures which ultimately translates to meaningful benefits for the consumer. This approach helps organizations 'break through' with forward thinking retailers across multiple channels of trade."
Bob Ford , Coty Vice President of Field Sales

"Dan Mack of Mack Elevation Forum has been extremely beneficial to me in helping us manage our business with our top customers. The Elevation Forum was extremely helpful in looking at our business from a unique perspective. Particularly helpful was the Strategic Blueprint model. The model allowed us to evaluate the business, develop strategy while setting clear brand and customer priorities. This has resulted in AMO looking at our business differently while achieving stronger sales effectiveness."
Ward Lennon, Director of Retail Sales and Marketing - Abbott Medical Optics, Inc.

"Dan was the single most important force in our endeavor to launch the PURELL Instant Hand Sanitizer brand (and new category). Despite the fact that our company had almost no consumer brand expertise at the time, Dan put an outstanding strategic sales plan to achieve what most would consider to be impossible. Not only did we successfully launch a true category-defining brand, Dan’s leadership and vision led to broad retail penetration and deep customer alignment."
Sandy Katz, Vice President of Marketing – Hygenic Corporation