Sales Manifesto: How The Best Drive Results
By Dan Mack, Drugstore News. What [...]
16
01, 2012
1
08, 2011
Breaking Through At Sam’s Club
By Dan Mack, Drugstore News BOSTO [...]
15
11, 2010
Vendor Think Tank Examines New Ways To Make Their Brands Stars
By Dan Mack, Drugstore News Vendo [...]
6
06, 2010
How Not To Be Sku Rationalized
By Dan Mack, Drugstore News SAN D [...]
17
05, 2010
Aligning Boardrooms
Dan Mack, Drug Store News You can [...]
17
05, 2009
Co-creation In The New Economy
Are you, as vendors, creating the future with your top customers? The rules of engagement are changing right before our eyes. Limited loyalty, scarce capital and a dramatic reduction in consumer spending have created a new business landscape. These trends provide a unique opportunity for agile, innovative and insightful companies to improve their customer alignment, sales growth and the quality of their client relations. This new economy is being shaped by an emerging strategy known as “customer co-creation.” This strategy is re-positioning how manufacturers are relating to their customers and how they are designing new products, and transforming how business is done all together. If you are not interactively co-creating future products and solutions with your top customers, you have an alignment gap.