Welcome to Mack Elevation Forum

This site is dedicated to bringing industry leaders, best practices and groundbreaking, transformational ideas together.  We hope that you enjoy the content and are moved to join our community of leaders.  Let us know how we help you go deeper with your customers and elevate your game.

Click here to view the archive & sign up to receive our weekly “Ideas That Matter” email blast sign up here. 


Make your next event transformational.

Dan Mack takes you inside the minds, hearts, and boardrooms of dark horse companies who are winning big despite being newer on the scene and having a lower profile.  You too can come from behind and surprise everyone with your success!

Mack’s business development programs and key note presentations concentrate on how to optimize your company assets, drive customer alignment while creating a transformational business culture.


“This unique book provides meaningful insight into creating a winning growth plan for any size organization and is a special blend of strategy, best practice behaviors, and ideas that the best organization use to gain an edge. This is an important blueprint for any organization looking to create the future.”

—Bill Higgins, President & CEO – Ricola USA, Inc.

“Dan is a thought leader who has utilized his leadership experiences to offer tremendous value to both retailers & manufactures. His strategic blueprint enables organizations to achieve much stronger go-to-market strategic alignment. This approach helps organizations break through.”

— Bob Ford , Former Vice President of Field Sales – Coty


Leverage our experience to grow your brand

We offer consulting and coaching driving your organizations growth initiatives.  Our model helps you create a distinct customer growth plan and assists you in co-designing a transformational  customer blueprint that eliminates risk and grows your company.  We will help you gain a deeper understanding of your customer’s boardroom agenda, your own hidden assets, while helping you grow faster.


“Just as the Dark Horse in a race has the courage to change the predicted outcome, Dan Mack has uncovered the hidden assets and blueprint that challenger companies utilize to unlock the secrets to achieve game changing results.”

—Shannon Curtin, Group Vice President, Beauty and Personal Care – Walgreens

“This is time for the dark horses to emerge and level the playing field. Dan’s book shows you the path to achieve this success; I wish we had such a thorough road map.”

— Ido Leffler, Co-Founder and Chief Carrot Lover – Yes To Inc.


The Elevation Forum

The Elevation Forum is a high performing community of senior sales & marketing leaders that meet in a trusted environment to gather confidential peer insights into many of the difficult challenges emerging in the industry. The group discusses strategic sales, leadership development and customer engagement best practices.

The Elevation Forum and Elevation Summit are dynamic events where many of the best companies in the industry accumulate new ideas to build their companies.

If you are looking for cutting edge strategic insights and special access to many of the top retail executives, then join this elite executive group.

These forums are simply outstanding and I can’t believe I took 14 pages of notes. You really keep me focused on learning and we all become the big winner. “WOW…what a great forum.

VP of Consumer Sales – Similasan Inc. 

Dan was the single most important force in our endeavor to launch the PURELL Instant Hand Sanitizer brand (and new category). Despite the fact that our company had almost no consumer brand expertise at the time, Dan put an outstanding strategic sales plan to achieve what most would consider to be impossible. Not only did we successfully launch a true ...

Former GSK Executive & GM of GOJO Industries (Creator of PURELL) 


Elevation Forum

5 Years of Definitive Insights

This research offers an insider’s view on the most valuable leadership insights, customer development practices and sales development strategies curated over 5 years of moderating the Elevation Forum leadership group. This deck is a 50 page summary detailing the “best of best” ideas from the Elevation Forum.


Dark Horse Book

How Challenger Companies Rise to Prominence

Whether you lead a small business, a consulting practice, a sports team, or a not-for-profit enterprise, this book will reveal the clues left behind by winning organizations. The best leaders and companies bring more than unique products or services to the market; they consistently tap into the ten growth enablers.



The View From The Top

CPG Benchmark and Research Insights

The “View from the Top” Bench Market Study offers emerging and mid-size companies a competitive insight into 25 business & analytical metrics which are key to building a winning consumer package goods company. The key bench mark insights include:



Dan Mack is a strategist, advisor and coach to numerous companies in the consumer package goods industry. He is the founder of and leads the prestigious Elevation Forum leadership group that provides counsel and insight to many of today’s growth companies.

Mack started his career with GlaxoSmithKline, served as VP of Sales and Customer Marketing at GOJO Industries, helping to build the PURELL brand and assisted with the corporate turnaround of Dentek Oral Care. Mack is an expert in uncovering company blind spots hindering growth and discovering hidden assets helping organization’s differentiate themselves from the field. He is a top advisor and strategist to leaders in the CPG industry.

Mack is the founder and Managing Director of Mack Elevation Forum and is also the author of Dark Horse: How Challenger Companies Rise to Prominence which is supported by 5 years of industry research, interviews and case studies.