The Idea: Recently, I was shocked [...]
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
The Idea: what does EOS, Every M [...]
The Idea: Do you truly understand Walmart’s strategy, as well as your own? The data says you may not. According to research by strategy& (formerly Booz) only 16% of top leaders are rated very effective at either strategy or execution, and only 8% were rated very effective at both. Odds are your Walmart business strategy may have some holes in it, and you may not even be aware of it.