Are You NEXT?
The Idea: Scott Galloway, Founde [...]
22
02, 2017
19
01, 2017
Beliefs Worth Pondering
Belief creates the actual fact. – [...]
17
11, 2016
7 ideas for 10X growth
Transformation happens NOT when s [...]
30
09, 2016
Embracing Paradox & Creative Tension
The Idea: Our most recent Elevati [...]
21
09, 2016
Still More Lies!
The Idea: Last week I introduced [...]
7
09, 2016
Mack keynotes Brazilian drug store conference
SAO PAOLO, Brazil — Drug Store Ne [...]
13
04, 2016
New General Market
The journey to understanding how [...]
23
03, 2016
What’s Your Elevator Pitch?
Brevity is the soul of wit - Wi [...]
1
03, 2016
Why Do Sales People Account For 53 Percent of Brand Loyalty?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
24
02, 2016
Are You Leading An Uprising?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.