Ideas that Matter

The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.

The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.

The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.

The Idea:  The Grateful Dead neve [...]

The Insight:  None of us are the [...]

Is Your Organization Relevant?   [...]