People Leave Bosses, Not Companies
The Idea: The dirty little secre [...]
6
04, 2016
30
03, 2016
Are You Vulnerable to Influence?
The Idea: "Persuasion is a basic [...]
23
03, 2016
What’s Your Elevator Pitch?
Brevity is the soul of wit - Wi [...]
16
03, 2016
19 of 20 People Don’t Remember Your Presentation Copy
The Idea: One of the best predict [...]
16
03, 2016
The Secrets of Effective Co-Creation
The Idea: You can’t ignore co-cr [...]
1
03, 2016
Why Do Sales People Account For 53 Percent of Brand Loyalty?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
24
02, 2016
Are You Leading An Uprising?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
17
02, 2016
What Did the Super Bowl Teach Us About Storytelling?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
17
02, 2016
Are You An Original?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
3
02, 2016
What Can The Method Brand Teach Us About the Future of Business?
The Idea: what does EOS, Every M [...]