The Secrets of Effective Co-Creation
The Idea: You can’t ignore co-cr [...]
16
03, 2016
1
03, 2016
Why Do Sales People Account For 53 Percent of Brand Loyalty?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
24
02, 2016
Are You Leading An Uprising?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
17
02, 2016
What Did the Super Bowl Teach Us About Storytelling?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
17
02, 2016
Are You An Original?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
3
02, 2016
What Can The Method Brand Teach Us About the Future of Business?
The Idea: what does EOS, Every M [...]
21
01, 2016
How’s Your Walmart Strategy?
The Idea: Do you truly understand Walmart’s strategy, as well as your own? The data says you may not. According to research by strategy& (formerly Booz) only 16% of top leaders are rated very effective at either strategy or execution, and only 8% were rated very effective at both. Odds are your Walmart business strategy may have some holes in it, and you may not even be aware of it.
6
01, 2016
The Five Best “Ideas That Matter” from 2015
The Idea: The Grateful Dead neve [...]
6
01, 2016
Are Others Allergic to Your Leadership Style?
The Insight: None of us are the [...]
6
01, 2016
Is Your Organization Relevant?
Is Your Organization Relevant? [...]