The Idea: Advertising campaigns can make or break a brand, but if there is one thing that is sure to frustrate millennials it is an inauthentic advertising campaign. Millennials often call marketing campaigns “patronizing”, “condescending” and “tone-deaf.” Do you know how you are perceived?
The Idea: Smart leaders who end up failing often times are guilty of four sins. They get off track with their decisiveness, fail to create systems hindering execution, struggle with financial accountability and/or fail to attract and retain talent (especially younger talent). Who in your life is giving you on-going feedback?
The Idea: Who do you go to for fresh thinking and leadership inspiration? All organizations can learn about the creative process from the hyper-competitive entertainment industry. They are not afraid of bringing in outsiders. Are you willing to be shifted? What one new person should be brought into your team?
