Personal Influence

24 02, 2016

Are You Leading An Uprising?

The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.

22 10, 2015

Is Exaggeration Lying In Disguise?

The Idea: Research shows in one of every two discussions we fail to accurately detect if someone is lying or telling the truth. And additional studies led by researchers Aldret Vrij and Brill DePaulo found that over three quarters of lies go undetected. Most of us are failing to detect when others are trying to pull a fast one. Deceptive comments, overstatements, misrepresentations and exaggerations confront us each and every day.