Did You Remember?
The Idea: I recently shared a num [...]
14
07, 2016
7
07, 2016
The Dark Side of Biases
The Idea: All of us are biased; i [...]
22
04, 2016
Does Your Emotional Intelligence Fail You?
The Insight: According to author [...]
13
04, 2016
Are You Present?
The Idea: People spend 46.9 perce [...]
6
04, 2016
People Leave Bosses, Not Companies
The Idea: The dirty little secre [...]
30
03, 2016
Are You Vulnerable to Influence?
The Idea: "Persuasion is a basic [...]
16
03, 2016
19 of 20 People Don’t Remember Your Presentation Copy
The Idea: One of the best predict [...]
24
02, 2016
Are You Leading An Uprising?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
19
11, 2015
Overconfidence: The Big Mistake!
The Idea: “Overconfidence precede [...]
28
10, 2015
Why Lou Reed Should Matter To All Brands!
The Idea: He was misunderstood by [...]