People Leave Bosses, Not Companies
The Idea: The dirty little secre [...]
6
04, 2016
30
03, 2016
Are You Vulnerable to Influence?
The Idea: "Persuasion is a basic [...]
16
03, 2016
19 of 20 People Don’t Remember Your Presentation Copy
The Idea: One of the best predict [...]
24
02, 2016
Are You Leading An Uprising?
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
19
11, 2015
Overconfidence: The Big Mistake!
The Idea: “Overconfidence precede [...]
28
10, 2015
Why Lou Reed Should Matter To All Brands!
The Idea: He was misunderstood by [...]
22
10, 2015
Is Exaggeration Lying In Disguise?
The Idea: Research shows in one of every two discussions we fail to accurately detect if someone is lying or telling the truth. And additional studies led by researchers Aldret Vrij and Brill DePaulo found that over three quarters of lies go undetected. Most of us are failing to detect when others are trying to pull a fast one. Deceptive comments, overstatements, misrepresentations and exaggerations confront us each and every day.
3
09, 2015
Keep Your Goals to Yourself!
The Idea: Should we declare our g [...]
25
06, 2015
“I Don’t Want To Eat My Broccoli” – How To Do Healthy Dissent
The Idea: Disagreement is healthy [...]
25
06, 2015
Is Your Sales Presentation Missing A Story?
The Idea: A senior buyer once sha [...]