Dark Horse

Description

ARE YOU A DARK HORSE?

From the humble and beloved Wiffle ball and bat to the highly stylized line of Method soap, PURELL Instant Hand Sanitizer, Ricola and Amy’s Kitchen organic foods—and a slew of game-changing companies in between—there is no shortage of dark horses to root for in the American business race today.
But wouldn’t you like to know how these dark horses streak past their bigger competitors, those thoroughbreds with the odds stacked in their favor? This book takes you inside the minds, hearts, and boardrooms of dark horse companies who are winning big despite being newer on the scene and having a lower profile.You too can come from behind and surprise everyone with your success!

In Dark Horse: How Challenger Companies Rise To Prominence, business veteran Dan Mack takes you inside the minds, hearts, and boardrooms of dark horse companies who winning big despite having the odds stacked against them. From the beloved Wiffle ball and bat to the highly stylized line of Method soap, and PURELL hand sanitizer, there is no shortage of dark horse companies to root for in the American business race today.