Only 1 in 20 Are Elite
The Idea: A couple of weeks ago w [...]
The Idea: A couple of weeks ago w [...]
The Idea: Many of us understand o [...]
The Idea: “We are in the wake of [...]
The Myth of Creativity The Idea: [...]
WOW! There are lots of bad reason [...]
“Don’t go for small commitments o [...]
The Idea: Recently, I was shocked [...]
The Idea: “We are on the verge of [...]
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And 87% of viewers who watch Super Bowl ads are doing so solely for entertainment or social purposes.” That’s a lot of energy, a lot of hype and a whole lot of noise. Super Bowl Sunday is an ad agency beauty pageant; a pageant which often times lacks a compelling story.
The Idea: Six years ago, Walmart [...]