Personal Influence

The Idea: When someone tells you that something “just doesn’t feel right,” all the facts in the world will not change their mind.  They need to trust you and they must understand the larger point of “why” you do business, not “what” your business is.

The Idea: Most people are not as persuasive as they think they are. People hate to be sold to, and yet most people are always selling. When you are trying to persuade, remember that people only buy what they discover themselves.