The Idea: You can’t ignore co-creation if you want to succeed. Research shows that 70% of companies that deliver best in class customer experience use customer feedback. When the customer is involved in the innovation process, you always create a... read more
The Idea: Jim Collins reminds us that “Great vision without great people is irrelevant.” Talent and passion is the difference; it’s the great equalizer. Research fielded by Brent Adamson and Matthew Dixon validates this argument. They found that the sales... read more
The Idea: We’re living in an era of social movements. You see it in our broader society, our politics, and the new winners in business. Social media provocateur Gary Vaynerchuk refers to these disruptive movements as uprisings. An uprising is... read more
“The best advertising isn’t advertising.” –Ajaz Ahmed
The Idea: Five million dollars for a 30 second spot - was it worth it? A recent Fortune article states “80% of Super Bowl commercials do not boost sales or purchase intent. And... read more
The reinvention of daily life means marching off the edge of our maps.
The Idea: To quote strategist, professor and author Rita Gunther McGrath, “competitive advantage is transient.” Our current advantages are not sustainable. Brand loyalty is at an all-time... read more
The Idea: what does EOS, Every Man Jack, Hello Oral Care and now Olly Vitamins share in common? They are companies that have been inspired by the iconic brand Method. Method Home Products, co-founded by Eric Ryan and Adam Lowry,... read more
The Idea: Do you truly understand Walmart’s strategy, as well as your own? The data says you may not. According to research by strategy& (formerly Booz) only 16% of top leaders are rated very effective at either strategy or execution,... read more
The Idea: The Grateful Dead never played a song the same way twice. After studying the likes of Jazz greats John Coltrane and Miles Davis, they incorporated live improvisation into every song they performed. Much like the Grateful Dead, great... read more
The Insight: None of us are the leader we think we are. It is hard to admit, but true. And all the research points in that direction. In twenty years of coaching, training, consulting and research, I am sure of... read more
Is Your Organization Relevant?
The Idea: Intuit’s Founder Scott Cook reminds us, “A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.” Stories of your company culture, your leadership style,... read more