The View From The Top (CPG Benchmark and Research Insights)

Description

The “View from the Top” Bench Market Study offers emerging and mid-size companies a competitive insight into confidential business & analytical metrics which are key to building a winning consumer package goods company. The key bench mark insights include:

1. What percent of the total annual revenue is allocated to marketing?
2. What percent of your company’s budget is allocated to trade promotion?
3. What percent of your company’s annual sales is allocated to customer trade promotion by channel?
4. What are the top three consumer or shopper insights you offer your top retail customers?
5. What percent of your annual revenue is dedicated to broker commissions?
6. What percent of your company’s sales is shipped by channel of distribution?
7. In total, how many times per year (by customer), does your team meet with your buyer face to face?
8. In total, how many times per year (by customer), does your upper sales management meet with the buyers’ management?
9. On average, how far in the future are you reviewing potential new product launches with top customers?
10. Which retailer would you say is the most effective in partnering and executing your annual plan & why?
11. What partnering benefits are you enjoying with your Walmart relationship?
12. What is the company’s annual base compensation for Sales Vice President?
13. What is your company’s annual base compensation for the Walmart Team Leader?
14. What is your company’s annual base compensation for the Drug Team Leader and Category Management Leader?
15. What is your company’s maximum annual bonus potential?
16. What is the average percentage of sales allocated to damaged or outdated goods?
17. Who in your organization is responsible for the sales forecasting discipline?
18. How many people reside within your company’s sales organization?
19. How many people reside within your company’s category management organization?
20. What are the overall best practices of the top performing organizations?

This benchmark research is a 25 power point summary detailing the “best practices” from some of the best mid-size and emerging health and beauty companies in our industry. This product is a roadmap for sales, organizational and business success.”