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Smart Customization: Profitable Growth Through Tailored Business Streams

Smart Customization: Profitable Growth Through Tailored Business Streams

From: strategy-business.com Date: Direct Link: http://www.strategy-business.com/article/04104?pg=all[blockquote]The Idea: In a world where everyone wants a custom solution, how do you reduce complexity and risk?  One of the answers is to understand the true source of value of a custom solution, and to understand how to tailor... read more
The Uses (and Abuses) of Influence

The Uses (and Abuses) of Influence

From: influenceatwork.com Date: July–August 2013 Direct Link: http://www.influenceatwork.com/wp-content/uploads/2013/10/Harvard-Business-Review-Spotlight-Interview-Article.PDF.PDF.pdf[blockquote]The Idea: Robert Cialdini is a thought leader on the topic of influence and change management.  His first book (Influence) is still the definitive work on persuasion.  This article helps leaders activate their skills of influence and is... read more
8 Pillars of Innovation

8 Pillars of Innovation

From: thinkwithgoogle.com Date: July 2011 Direct Link: https://www.thinkwithgoogle.com/articles/8-pillars-of-innovation.html[blockquote]The Idea: Google has been a force of innovation in our culture for the last decade.  How do they do it & what is the secret formula?  This article details 8 philosophies that have set them apart as... read more
From Co-Creation to Collaboration

From Co-Creation to Collaboration

From: briansolis.com Date: May 2012 Direct Link: http://www.briansolis.com/2012/05/from-co-creation-to-collaboration-5-pillars-for-business-success/[blockquote]The Idea: Do you have the right people and culture to support a co-creation (or high collaboration) culture?  The author argues that there are five pillars to creating a culture that listens, designs and is comfortable re-designing based... read more
3 ways companies can make co-creation pay off

3 ways companies can make co-creation pay off

From: mckinsey.com Date: December 2014 Direct Link: http://www.mckinsey.com/insights/consumer_and_retail/three_ways_companies_can_make_co-creation_pay_off[blockquote]The Idea: Most companies love to talk about their collaboration skills with the customer but research shows it just doesn’t happen.  Wonder why?  The answers is a lack of the right people, lack of true motivation, and not... read more
Inside Amazon's Idea Machine: How Bezos Decodes Customers

Inside Amazon's Idea Machine: How Bezos Decodes Customers

From: forbes.com Date: April 23, 2012 Direct Link: http://www.forbes.com/sites/georgeanders/2012/04/04/inside-amazon/[blockquote]The Idea: Amazon’s Jeff Bezos has mastered how to decode 164 million customers, determining what they want, when they want it while staying close to each of them almost like a security blanket. Has the future of... read more
10 TED Talks to Help Reimagine Your Business

10 TED Talks to Help Reimagine Your Business

From: hbr.org Date: FEBRUARY 27, 2013 Direct Link: https://hbr.org/2013/02/10-ted-talks-to-help-you-reimagine[blockquote]The Idea: If you listen to only 10 TED Talks ever – I suggest this group.  They range from influence, to leadership to personal vulnerability.  These are 10 break though discussions are worth listening to multiple times. [/blockquote]Excerpt: It’s... read more
12 Pivotal Lessons Steve Jobs Taught Guy Kawasaki

12 Pivotal Lessons Steve Jobs Taught Guy Kawasaki

From: inc.com Date: NOV 26, 2014 Direct Link: http://www.inc.com/justin-bariso/12-pivotal-business-lessons-steve-jobs-taught-guy-kawasaki.html[blockquote]The Idea: Steve Jobs taught serial entrepreneur Gu Kawasaki many lessons – he list his top 12 clues for success.  Including: analysts & gurus cannot help you as entrepreneurs. Whether it's one person's opinion or many, in the... read more
The 80/20 Rule of Sales: How to Find Your Best Customers

The 80/20 Rule of Sales: How to Find Your Best Customers

From: entrepreneur.com Date: OCTOBER 09, 2013 Direct Link: http://www.entrepreneur.com/article/229294[blockquote]The Idea: Few people in the world practice and research the application of the 80/20 principle as Perry Marshall.  It is so natural to want to pay attention to all of your customers. But you don't... read more
Thought leadership: the role of trust, value and content

Thought leadership: the role of trust, value and content

From: i-scoop.eu Date: Direct Link: http://www.i-scoop.eu/thought-leadership-trust-value-content/[blockquote]The Idea:Does thought leadership still matter and how has it changed? With the advent of intangible knowledge & social influence, thought leadership is more important than ever before.  Learn why it matters and how to have real impact. [/blockquote]Excerpt: Thought leadership... read more
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