Ideas that Matter

The Idea: In a recent leadership effectiveness study, “How Companies Manage the Front Line Today,” McKinsey found that 80 percent of leaders report dissatisfaction with their job performance, and 70 percent of senior managers agree.  Most people are not as... read more

The Idea: Recent research by Bulldog Solutions uncovered that organizations with deeply aligned sales and marketing teams drive three times the revenue growth as poorly aligned competitors. And they are 67 percent better at closing deals. What makes these teams... read more

The Idea: Could Prince have been the greatest artist (and brand experience) of the generation?  His sudden passing has disrupted the music industry and the broader creative culture.  Whether one appreciated his music or didn’t, his talent was magnetic.  You... read more

The Insight: According to author and psychologist Daniel Goldman “emotional intelligence (EQ) accounts for 80 percent of career success.” Do you know without a shadow of a doubt that your interpersonal communications are effective, or does your EQ often times... read more

The Idea: People spend 46.9 percent of their waking hours distracted, says a Harvard University study published by psychologists Mathew A. Killingsworth and Daniel T. Gilbert in the Journal Science.  The study summarized 250,000 data points assessing people’s thoughts and... read more

The Idea:  The dirty little secret of the majority of exit interviews is that seventy percent of people leave a company because of their boss and the culture.  Amazingly, that figure is estimated to be even higher since people are... read more

The Idea: "Persuasion is a basic form of social interaction," says Eric Knowles, psychology professor at the University of Arkansas. Knowles argues this is how we build consensus and common purpose with others. And according to social scientist and influence... read more

Brevity is the soul of wit   - William Shakespeare The Idea:  How often has someone asked you the question “what do you do?”  And how many times have you started a conversation with a potential customer fumbling over why you are... read more

The Idea: One of the best predictors of sales success isn't likeability, attention to detail, or even industry expertise, but how one authentically tells a story. Most people in sales and marketing work in facts, details, and stats; in doing... read more

The Idea:  You can’t ignore co-creation if you want to succeed.  Research shows that 70% of companies that deliver best in class customer experience use customer feedback.  When the customer is involved in the innovation process, you always create a... read more