Many purpose-driven brands are growing 10 times faster than larger established (non-purpose) brands and purpose driven companies return six times more to shareholders than explicitly profit-driven organizations.
While many brands talk intimacy, they fall short in understanding the deeper “unstated” consumer needs, leading to new-item failure and frustration.
According to a Gallop Poll, only 46 percent of managers believe they know what their company stands for and what makes their brands different from competitors. Purpose conveys why you exist and it’s more than profit – it’s a calling and it’s contagious.
What story is your organization telling others and is your company story contagious? The above 1-minute video articulates the power of purpose and corporate soul.