How Do You Show Up?

We are living in the Reputation Economy.  How you show up matters more than what you are selling.

This week we produced The New General Market “Purpose Driven” Summit outside of New York City.  The summit attracted a distinct group of winning brands and purpose-driven retailers.   Research clearly shows that purpose led companies returned six times more to shareholders than explicitly profit-driven rivals. And their employees are much happier and fulfilled.  The best brands embrace the humanity in others, earning high “share of heart.”

Individual and corporate purpose conveys why you exist. It’s more than profit – it’s calling. It guides your behavior, influences strategy and endures. This 1-minute video was featured at the leadership summit.  It asks the question, “How do you show up?”