Ideas that Matter

The Idea: Did you ask a good question today?    Isidor Rabi, Nobel Prize winner in physics, once shared ''My mother made me a scientist. Every other Jewish mother in Brooklyn would ask her child after school: 'So? Did you learn anything today?' Not my mother.... read more

Many purpose-driven brands are growing 10 times faster than larger established (non-purpose) brands and purpose driven companies return six times more to shareholders than explicitly profit-driven organizations. While many brands talk intimacy, they fall short in understanding the deeper “unstated” consumer... read more

The Idea: Phillippa Lally, a researcher at University College London, published a study in the European Journal of Social Psychology, analyzing how long it takes for people to form a new habit. On average, it takes 66 days before a new behavior... read more

The Idea:  In this world of tribal, social, and political debate, I feel I have lost some of my ability to patiently disagree with others in a balanced and healthy way.  I am not as objective, nuanced, or poised as... read more

The Idea:  Almost one hundred years ago, scientist and philosopher Alfred Korzybski stated that “the map is not the territory.” In other words, our beliefs are not necessarily reality. What we “believe” to be true and what is “actually” true rarely aligns.... read more

The Idea: Three percent of decision makers “completely trust” sales people, according to a study conducted by HubSpot Research. Truth be known, most people don’t trust most people. Recently, I conducted research on the quality of relationships and level of trust between... read more

The Idea: The American Customer Satisfaction Index recently ranked Amazon #1 for the eighth straight year. The prestigious Harris Poll shared their annual Reputation Quotient which listed Amazon as #1 for the third consecutive year. Amazon’s CEO and founder Jeff Bezos... read more

The enemy is fear. We think it is hate; but, it is fear. Gandhi The Idea: I remember the first time I had to speak in public. It was in fourth grade and I felt the walls closing in on me like a... read more

The Idea: Recent research by McKinsey has uncovered that only 8 percent of companies believe they will remain viable if digital continues at its current speed. Only 16 percent of companies have taken steps to exit declining businesses & invest in... read more